And this is the evolution that has very much re-invented the excitement of being associated with an offering such as the TRUE NORTH.
We don’t have to change a thing – the mountain is coming to us!
Our game-plan has always been about the experience.
Life on-board the TRUE NORTH is certainly comfortable and stylish. The high crew to guest ratio (22:36) enables us to provide personal service and attention to detail. The ship offers 3 levels of spacious cabin and we enjoy a revered reputation for dining. And we have been doing this a long time – all the bits and pieces are exactly where they should be and certainly our guests do fall in love with the TRUE NORTH – they very quickly determine that she is purpose built for what she does and that they could not be doing what they are doing and, seeing what they are seeing if they were not on the TRUE NORTH; but she is, with equal certainty, not the focus of what we do!
There are no casinos on-board the TRUE NORTH, no swimming pools – but we don’t need them. The TRUE NORTH is an adventure-platform – a vehicle to deliver our guests into the very heart of wilderness.
Our cruises are adventure-cruises – we offer activity-based itineraries – we never intended that the focus should be on the TRUE NORTH – in fact it was always intended to give our guests maximum opportunity to get off the ship, it was always intended to give our guests maximum opportunity to truly experience the destination and a number of key characteristics enable us to do that better than anyone else!
Firstly the ships shallow draft – we only draw 2.5 metres which simply means we can go where big ships can’t.
But we are not finished there – we are also carrying 6 x adventure boats – which means we can take our guests away in small groups to explore even further afield and, the luxury of so many boats also means that if someone wants to go fishing, not everybody has to go fishing, we can offer different activities at the same time.
And, the TRUE NORTH is also the only adventure-cruise ship in the southern hemisphere that carries a fulltime helicopter – adding another dimension to the adventure!